Tired of Wasting Money on Google Ads That Don’t Deliver?
I help small businesses like yours generate high-quality leads and real results through data-driven Google Ads, without the jargon or guesswork.
📍 Based in Nottingham | Supporting Small Businesses Everywhere
No Nonsense – Just Google Ads That Work
At That Digital Guru, I know local businesses don’t have time or budget to waste on Google Ads that bring in the wrong clicks or no clicks at all. You need real, measurable results: more phone calls, quote requests, bookings, and sales.
That’s why I focus on performance-first Google Ads management. Every campaign I build is designed to:
✅ Target people in your area actively searching for what you offer
✅ Drive high-quality leads—not just traffic
✅ Maximise your ad spend so you get more value from every click
Whether you’re a local electrician looking to fill your calendar, a dental clinic growing your patient base, or a small online store after better ROI, I bring the strategy, targeting, and ongoing optimisation needed to make Google Ads actually work for you.
What I Actually Do (In Plain English)
You don’t need to know the ins and outs of Google Ads, keyword bidding, or conversion tracking that’s my job. What you do need is a clear plan, a results-driven strategy, and someone you trust to make sure every pound you spend is working hard for your business.
Google Ads That Reach the Right People
We’ll build laser-targeted campaigns that get your business in front of people already searching for your services—whether that’s “electrician near me,” “café open now,” or “book a massage Nottingham.”
📍 Location-based targeting for local leads
🔑 Strategic keyword research
🎯 Custom campaigns focused on your specific goals (calls, bookings, sales)
High-Intent Ad Copy That Converts
Forget fluff. I write clear, compelling Google Ads that show up when and where it matters most—and make people take action.
✍️ Headline & copywriting tailored to what your ideal customers are searching for
🔗 Smart use of ad extensions (calls, maps, reviews, offers)
📞 Direct calls-to-action that drive real results
Campaign Management & Daily Optimisation
Google Ads aren’t “set it and forget it.” I monitor your campaigns regularly and adjust based on real data—cutting waste and increasing ROI as we go.
📊 Weekly performance checks
🛠️ A/B testing of keywords, ads & landing pages
📞 Monthly updates with clear insights and next steps
Clear Reporting You Can Actually Understand
You won’t get buried in confusing dashboards or industry jargon. I break everything down so you can see what’s working, what we’re improving, and how your money’s performing.
📈 Cost-per-click & cost-per-lead tracking
💬 Insights into what keywords are driving results
🧾 Straightforward monthly performance reports
Real Results: Local Business, Real Growth
A Nottingham-based home improvement company came to That Digital Guru after wasting thousands with a previous agency. Despite promises of higher traffic and more leads, they saw minimal ROI and were left feeling frustrated and sceptical.
The Approach
I started by auditing their existing Google Ads account and identifying immediate issues—poor targeting, irrelevant keywords, and a lack of conversion tracking. From there, we built a data-backed strategy focused on local intent, high-performing keywords, and streamlined ad creatives.
The Results
✅ 2.5x increase in qualified leads
✅ 48% drop in cost per conversion
✅ Fully transparent reporting and regular strategy calls
The client finally felt in control of their marketing—and confident in where their budget was going.
Tired of wasting budget with little to show for it?
Whether you’ve tried Google Ads before and got burned, or you’re starting fresh and don’t want to mess it up, I’ve got your back.
I treat your ad budget like it’s my own, and I don’t waste time (or clicks).
GOOGLE ADS FAQs
Do Google Ads actually work for small/local businesses?
Yes! When they’re done right. Google Ads puts your business in front of people who are already searching for what you offer. That means you’re not interrupting people—you’re helping them find you. I’ve helped local businesses generate consistent leads, bookings, and sales using smart, targeted campaigns.
How much do I need to spend to see results?
There’s no one-size-fits-all answer, but most of my clients see strong results starting from £300–£500/month in ad spend. I’ll help you set a realistic budget based on your industry, location, and goals – no pressure, no upselling.
Can I run Google Ads myself?
Sure, but it’s easy to burn through money if the setup isn’t right. Google makes it look simple, but without proper keyword targeting, ad copy, and tracking, most DIY campaigns underperform. I handle the strategy, setup, and optimisation so every click counts.
Will I see results straight away?
You can start seeing leads or sales within the first few days, but real momentum usually builds over a few weeks as we refine and optimise your campaign. My focus is long-term, sustainable results, not short-term gimmicks.
What kinds of businesses do you work with?
I work with all sorts, but especially local service providers, trades, beauty/wellness businesses, eCommerce shops, and hospitality venues. If people are searching for what you do, I can help you show up and get chosen.
Do you provide reports? I don’t want to feel left in the dark.
Absolutely. You’ll get clear, easy-to-understand monthly reports showing exactly where your budget is going and what it’s bringing in. And if anything’s ever unclear, I’ll walk you through it personally – no jargon.
Is there a contract or long-term commitment?
Nope. I believe in earning your business every month. Most clients stick around because they see results, not because they’re locked into a contract.
GOOGLE SEARCH ADS
Google Search is the tool most people use when they want to find something online whether it’s a product, a service, or just an answer to a question. For small businesses, showing up in those results is really important. It means potential customers can find you right when they’re searching for what you offer.
One of the quickest and most effective ways to appear in those results is through Google Search Ads, paid placements that put your business right at the top, exactly when people are looking for what you do.
GOOGLE SHOPPING ADS
Google Shopping is a feature that lets people find and compare products directly from a Google search. When someone searches for something like “running shoes” or “coffee maker,” Google shows a row of product listings complete with images, prices, store names, and reviews right at the top of the results.
For small businesses that sell products online, this is a powerful opportunity to get seen by the right people. Your products can appear in front of ready-to-buy customers at just the right moment.
MICROSOFT BING ADS
Bing Search Ads are similar to Google Ads, but they appear on Microsoft’s search engine—Bing. These ads can help businesses get seen by new audiences, especially since Bing powers searches on platforms like Microsoft Edge, Yahoo, and even some voice assistants.
For small businesses, Bing Ads can be a smart, cost-effective way to reach customers who may not be using Google. I can help you set up and manage Bing Search Ads to make sure your business gets noticed.
I’m not your typical PPC expert – and I’m proud of that.
I specialise in PPC management for small and medium-sized businesses, which means I care about every pound you spend like it’s my own. Whether you’re working with a modest monthly budget or a larger annual spend, my focus is always the same: maximum value, measurable results.
I’ve managed accounts with as little as £100/month, and I’ve scaled campaigns with £100,000+ yearly budgets – what matters most is the strategy, not the size. Every campaign I run is built from the ground up with your goals in mind, and constantly optimised for stronger returns.
No ego. No unnecessary spend. Just smart, profit-focused PPC management that works for your business in your niche, at your budget level.
Why Work With The Digital Guru?
01
YOUR SUCESS IS MY SUCCESS
I work as an extension of your team, putting your needs first and constantly playing the field to spotlight & capitalise on new opportunities that will benefit your business.
02
TRANSPARANT APPROACH
Gone are the days of being left in the dark by your digital agency – you’ll be updated on everything from your latest successes to areas for improvement.
03
NO JARGON, NO GUESSWORK
Just smart decisions backed by data and 20 years of experience presented without the confusing waffle.
04
RAPID RESPOINSE TIME
No one likes to be kept waiting, which is why we always endeavour to respond to any queries within one working day.