Email Marketing That Drives Revenue While You Sleep.
I help small businesses like yours build customer relationships, boost repeat sales, and stay top of mind—without spamming anyone’s inbox.
📍 Based in Nottingham | Supporting Small Businesses Everywhere
Email Marketing Without the Spam or the Stress
Let’s be real – email marketing can feel overwhelming, especially when you’re already wearing a hundred hats as a small business owner. You know it should be helping you bring in more business… but where do you even start?
That’s where I come in.
At That Digital Guru, I help local and growing businesses use email the right way, not to annoy people, but to build trust, boost repeat sales, and turn past customers into loyal fans.
Whether you’re running a boutique, a café, a salon, or a local service business, email marketing can help you:
- Stay top of mind with your customers
- Drive more repeat bookings or purchases
- Gently guide your audience back when they’ve gone quiet
- Make your promotions feel personal – not pushy
And the best part? I take care of everything! So you don’t have to lift a finger (except maybe to hit “approve”).
What I Actually Do (In Plain English)
You don’t need to understand open rates, segmentation rules, or email automation workflows – that’s my job. What you do need is a clear, smart email marketing strategy that keeps your customers coming back and helps your business grow.
Strategy That Starts With Your Goals
No cookie-cutter campaigns here. Whether you’re looking to drive more bookings, boost product sales, or just stay top-of-mind with your audience, I’ll build a plan that fits your business and your voice.
📥 Welcome flows that create a strong first impression
💸 Promotions and offers that convert
🧑🤝🧑 Re-engagement sequences to win back quiet subscribers
Content & Design That Connects
You need emails that look good and get read. I’ll handle the copy and layout so your emails are on-brand, easy to digest, and designed to drive action—not just sit unopened in inboxes.
✍️ Done-for-you copywriting (no AI fluff)
📧 Professionally designed templates
🎯 Messaging that feels personal, not pushy
Automation That Saves You Time
Stop manually sending reminders or offers—email automation handles it all in the background, helping you market smarter, not harder.
⏱️ Set-it-and-forget-it automations (welcome, abandon cart, birthday, etc.)
📈 Segmentation based on behavior, interests, or location
💬 Personalisation that builds trust and boosts engagement
Results You Can Actually Understand
No complicated dashboards or meaningless metrics—just simple reports showing how your emails are performing, what’s working, and what we’ll do next to improve.
📊 Open rates, click-throughs & sales tracking
🔁 A/B testing to improve performance
🧾 Monthly check-ins and reports in plain English
Real Results from Real Businesses Like Yours
The Challenge
A Nottingham-based boutique fashion brand reached out to That Digital Guru after realising their email list was gathering dust.
The Approach
I began by auditing their existing setup: a neglected list, no segmentation, and zero automation. From there, I implemented:
- A welcome series to onboard new subscribers and drive first purchases
- A product spotlight sequence to highlight bestsellers and new arrivals
- A seasonal campaign calendar to keep promotions consistent and on-brand
- Segmentation based on purchase behavior and local vs online customers
All emails were designed for mobile, written in a tone that reflected the brand’s vibe, and focused on soft-selling and relationship-building – not spammy sales tactics.
The Results (Over 90 Days)
✅ 46% average open rate across campaigns (up from 13%)
✅ 31% click-through rate on product feature emails
✅ 32% increase in online sales directly attributed to email flows
✅ 15% re-engagement of inactive customers with a targeted win-back campaign
Let’s build your brand.
Whether you’re brand new to email or tired of sending newsletters no one reads, I’ll help you build a system that feels good, sounds like you, and gets real results.
Email Marketing FAQs
Does email marketing still work?
Yes! Better than ever. Email marketing remains one of the highest-ROI channels for small businesses. When done right, it keeps your brand top of mind, drives repeat business, and helps turn subscribers into loyal customers, without spending a fortune on ads.
What if I don’t have a big email list?
No problem! We can start small. I’ll help you build and grow your list the right way, through your website, social media, and in-store (if you’re a brick-and-mortar business). A small, engaged list is better than a big, silent one.
Will you write the emails for me?
Yes! I take care of the strategy, copywriting, and design so you don’t have to stress over what to say or how to make it look good. If you’d prefer to be involved in the messaging, we can collaborate, but I’ll do the heavy lifting.
How often will you send emails?
It depends on your goals and audience. For most small businesses, 1–4 emails per month is the sweet spot. We’ll create a content calendar that fits your business rhythm- no spamming, no overloading.
Can email work for service-based businesses too?
Absolutely. Whether you’re a salon, plumber, photographer, or personal trainer, email is a great way to stay connected with your clients, promote offers, and encourage repeat bookings. It’s not just for online shops!
Do I need a fancy email platform to get started?
Nope. I’ll help you set up (or optimise) your email platform, whether you’re using Mailchimp, Klaviyo, ActiveCampaign, or something else. I work with what fits your needs and budget.
How will I know if it’s working?
You’ll get clear, easy-to-understand reports showing opens, clicks, sales, and more. I also walk you through the results so you know exactly what’s working and what we’ll tweak next for even better performance.
Why Work With The Digital Guru?
01
YOUR SUCESS IS MY SUCCESS
I work as an extension of your team, putting your needs first and constantly playing the field to spotlight & capitalise on new opportunities that will benefit your business.
02
TRANSPARANT APPROACH
Gone are the days of being left in the dark by your digital agency – you’ll be updated on everything from your latest successes to areas for improvement.
03
NO JARGON, NO GUESSWORK
Just smart decisions backed by data and 20 years of experience presented without the confusing waffle.
04
RAPID RESPOINSE TIME
No one likes to be kept waiting, which is why we always endeavour to respond to any queries within one working day.