Tired of Wasting Money on Social Ads That Don’t Convert?
Helping local businesses turn nearby scrolls into real-world sales, calls, and bookings.
Social Ads That Actually Work – For Local Businesses Like Yours
Whether you’re running a salon, restaurant, shop, or local trade, I create targeted ad strategies that connect with the people right around you. I handle everything from strategy to creatives to results, so you can focus on what you do best: running your business.
📍 Based in Nottingham | Supporting Small Businesses Everywhere
Built for Results – Not Just Vanity Metrics
At That Digital Guru, I know local businesses don’t have time (or money) to waste on social ads that just rack up likes and impressions. You need real, measurable outcomes like more phone calls, bookings, foot traffic, and sales.
That’s why I focus on performance-first advertising. Every campaign is designed to:
✅ Reach people in your local area who are actually interested in what you offer
✅ Turn views and clicks into customers and clients
✅ Maximise your return on ad spend—even on a tight budget
Whether you’re a beauty salon looking to fill more appointment slots, a restaurant trying to boost weekday footfall, or a home service pro aiming to generate more leads, I’ve got the strategy, creative, and experience to make it happen.
What I Actually Do (In Plain English)
You don’t need to know every detail of how Facebook’s algorithm works – that’s my job. What you do need is a clear plan, creative ads that stand out, and a strategy that’s built to bring real people to your business.
Local Ad Strategy That Works
I build a campaign that targets your perfect audience, whether it’s people within 10 miles of your café, homeowners in need of your services, or shoppers looking for exactly what you sell.
📍 Hyper-local targeting
📈 Budget planning based on ROI
🎯 Strategy tailored to your goals (calls, bookings, visits)
Scroll-Stopping Creatives
Creative is everything. I’ll help you stand out in the feed with images, videos, and messaging that capture attention and drive action.
🎥 Video clips & Reels
🖼️ Eye-catching graphics
✍️ High-converting ad copy that speaks directly to your audience
Campaign Management & Optimisation
Once the ads are live, I’m not walking away. I track performance daily and tweak your campaigns to keep things running at their best; no wasted budget, no guessing games.
📊 Ongoing optimisation
🛠️ A/B testing for performance
📞 Monthly updates & strategy reviews
Conversion Tracking & Clear Reporting
No jargon-filled reports here. You’ll get simple, easy-to-understand updates showing what’s working, where your money’s going, and how much return you’re getting.
📍 Local traffic insights
📈 Cost-per-lead & conversion tracking
🧾 Monthly performance breakdowns you can actually use
Real Results from Real Businesses Like Yours
Goal: Generate steady local leads for residential electrical work.
Campaign Focus:
We ran a location-targeted campaign featuring simple before/after project photos, strong call-to-actions like “Need a Reliable Local Electrician?”, and lead forms that made it easy for customers to book a quote in seconds.
Results in 30 Days:
- ⚡ 52 qualified leads in a 15-mile radius
- 📉 £7.40 average cost-per-lead
- 📅 8 new installations booked (worth over £9,500)
- 🚨 Emergency callout service gained visibility, bringing in 12 new enquiries within 48 hours
And these aren’t one-off wins.
With the right creative, targeting, and strategy, social ads can work wonders, even on a small local budget.
Social Media Ads FAQs
I’ve never run social ads before—can you help me get started?
Absolutely. I work with a lot of small, local businesses who are new to social media advertising. I’ll walk you through the entire process, from setting goals to launching your first campaign and everything in between.
How much should I spend on ads?
It depends on your goals and local market. We’ll start with a budget you’re comfortable with (some clients start with as little as £5–£10/day) and scale based on performance. I’ll always advise you honestly on what’s realistic for your industry and area.
What platforms do you manage ads on?
I currently manage ads across Meta (Facebook & Instagram), TikTok, and occasionally Google if it complements your campaign. We’ll choose the platform(s) that make the most sense for your business and audience.
Do I need to create my own content?
Not necessarily! I can help you create scroll-stopping ad creatives using photos/videos you already have, or guide you on how to capture new ones. I also offer content creation as part of select packages.
Will I be able to see how the ads are performing?
Yes! You’ll receive clear, easy-to-understand reports that show exactly how your ads are doing, no confusing metrics or fluffy buzzwords. And if anything doesn’t make sense, I’m just a message or call away.
How long before I see results?
Some clients see leads or sales within the first few days, others take a few weeks depending on the industry and local competition. What I can promise is that I’ll track everything, tweak what’s not working, and stay focused on real, measurable growth.
Facebook Ads
Let’s cut to the chase Facebook Ads are one of the holy grails of online advertising for SMEs.
With over 2 billion users, Facebook offers a massive, captive audience just waiting to be impacted by you.
Whether you’re looking to drive traffic, generate leads, or boost sales, Facebook Ads give you the power to get in front of the right people at the right time with precision targeting and budget flexibility that works for businesses of all sizes.
Instagram Ads
Instagram is a dynamic platform and a goldmine for small businesses.
With its rich mix of features, Instagram gives you the tools to build awareness, drive traffic, and show off your brand’s personality in style. From creative Reels and influencer collaborations to high-converting Meta ads, it’s the perfect space for small and niche brands to stand out and make a lasting impression.
Perfect for selling products, offering services, or just building your community.
TikTok Ads
Whether you’re launching a brand-new business or scaling up an existing one, TikTok can be a serious game-changer.
With the right marketing strategy and a well-targeted ad campaign, TikTok’s scroll-stopping creatives can drive powerful results—especially for eCommerce and lead-gen businesses.
From viral content to laser-focused targeting, TikTok isn’t just for dances anymore. It’s a platform where smart brands connect, convert, and grow fast.
Why Work With The Digital Guru?
01
YOUR SUCESS IS MY SUCCESS
I work as an extension of your team, putting your needs first and constantly playing the field to spotlight & capitalise on new opportunities that will benefit your business.
02
TRANSPARANT APPROACH
Gone are the days of being left in the dark by your digital agency – you’ll be updated on everything from your latest successes to areas for improvement.
03
NO JARGON, NO GUESSWORK
Just smart decisions backed by data and 20 years of experience presented without the confusing waffle.
04
RAPID RESPOINSE TIME
No one likes to be kept waiting, which is why we always endeavour to respond to any queries within one working day.