Tired of Being Invisible on Google?
I help small businesses like yours climb the search rankings, get more local traffic, and turn clicks into customers, without the tech overwhelm.
š Based in Nottingham | Supporting Small Businesses Everywhere
I Help Small Businesses Get Found – Without the Overwhelm.
Letās face it – SEO can feel like a black box. Youāre told you need it, but no one really explains what it is, how it works, or why your site still isnāt showing up on Google. Sound familiar?
Thatās where I come in.
At That Digital Guru, I work with local, independent businesses to take the mystery out of SEO. Whether you run a salon, a plumbing company, a bakery, or a boutique, Iāll help you show up when your customers are searching.
No fluff. No jargon. Just smart, honest strategies that actually work for small businesses with real budgets.
What I Actually Do (In Plain English)
You donāt need to know how Googleās algorithm worksāthatās my job. What you need is a clear plan, smart SEO strategies, and someone you trust to help your business show up where your customers are searching.
Local SEO That Gets You Found
I focus on getting your business in front of people in your areaāthe ones searching for your services right now.
š Google Business Profile optimisation
š Local keyword targeting
š Citations, directories & location signals
šÆ SEO strategy built around your goalsācalls, bookings, sales
Content That Attracts & Converts
SEO isnāt just about rankingsāitās about helping people find the answers theyāre looking for. Iāll help you create content that builds trust and drives action.
š Service page optimisation
āļø Blog/article strategy for local visibility
š£ SEO-focused copywriting that speaks to real people, not robots
On-Page SEO That Works Behind the Scenes
From title tags to image alt text, I make sure your site is telling Google exactly what you do, who you help, and where you are.
š ļø Technical SEO clean-up
š Keyword-rich headings & meta descriptions
š Internal linking that boosts your pages
š± Mobile-first, fast-loading best practices
Ongoing SEO Management & Transparent Reporting
SEO is never one-and-done. Iāll continue to monitor, tweak, and improve your site to keep it climbing the rankingsāand keep you in the loop every step of the way.
š Monthly performance reports (in plain English)
š Keyword rankings, traffic & conversion tracking
š Ongoing optimisation & content updates
Real Results from Real Businesses Like Yours
The Challenge
A Nottingham-based boutique fashion brand approached That Digital Guru after months of struggling to gain visibility online.
The Approach
I kicked things off with a full SEO audit to identify missed opportunities and technical issues. From there, we developed a focused SEO strategy that included:
- Keyword targeting
- On-page optimisation of category and product pages
- Fresh blog content to support seasonal collections and improve relevance
- Google Business Profile optimisation to drive in-store visits
The Results
ā
134% increase in organic website traffic within 90 days
ā
10x growth in online sales attributed to organic search
ā
Top 3 local search ranking for key ter
Ready to stop being invisible?
Whether youāve never touched SEO before or youāve been burned by āset it and forget itā services in the pastāIāll make sure this time is different. Because I treat your business like itās my own.
Search Engine Optimisation FAQs
How long does SEO take to work?
Great question, and the honest answer is: it depends. Most local businesses start to see noticeable improvements within 2 to 3 months, but meaningful, long-lasting results build over time. SEO is a marathon, not a sprint, but the long-term payoff is worth it.
Do I need SEO if Iām already running Google Ads?
Yes! Google Ads are great for quick wins, but SEO builds your visibility organically, meaning youāre not paying every time someone clicks. The two work really well together: ads bring fast traffic, SEO builds a foundation for consistent, long-term growth.
Can you guarantee Iāll rank #1 on Google?
No one can honestly guarantee a #1 ranking (and if they do – run). What I can promise is a smart, data-driven strategy that improves your visibility, increases traffic, and helps you outrank your local competitors over time.
Whatās included in your SEO service?
My SEO packages typically include:
Monthly reports and ongoing optimisation
Weāll tailor everything based on your business, goals, and location.
Full website & keyword audit
On-page SEO fixes (titles, content, structure)
Google Business Profile optimisation
Local keyword targeting
Iām a local businessādo I need SEO?
Absolutely. Local SEO helps you show up when people near you search for what you offer, think āplumber near meā or āNottingham hair salon.ā If you’re not showing up in those local search results, you’re missing out on ready-to-buy customers.
Will I need to write content?
It helps, but you donāt have to. If blogging or content creation isnāt your thing, I can write SEO-friendly content for you, or help you repurpose what you already have into something Google (and your customers) will love.
How do I know if SEO is working?
Youāll receive easy-to-understand monthly reports that show your keyword rankings, website traffic, and leads or sales that come from organic search. No confusing graphs, just real insights and results you can see.
Why Work With The Digital Guru?
01
YOUR SUCESS IS MY SUCCESS
I work as an extension of your team, putting your needs first and constantly playing the field to spotlight & capitalise on new opportunities that will benefit your business.
02
TRANSPARANT APPROACH
Gone are the days of being left in the dark by your digital agency – youāll be updated on everything from your latest successes to areas for improvement.
03
NO JARGON, NO GUESSWORK
Just smart decisions backed by data and 20 years of experience presented without the confusing waffle.
04
RAPID RESPOINSE TIME
No one likes to be kept waiting, which is why we always endeavour to respond to any queries within one working day.